Incorrect Pricing Displayed on Wishlist Page
This is typically due to one of the following two causes:
1. Compare at Price Not Showing
Summary
Shopify may suppress the “Compare at” price in certain regions due to compliance regulations.
Reference: Shopify’s Pricing Indication Directive
Shopify has a feature that hides compare at prices for stores in the European Economic Area (EEA) to comply with pricing indication regulations.
When this is enabled, our app will not render compare at prices for customers browsing from these regions.
How to Re-enable “Compare at” Prices for EEA Customers:
Go to Settings → Markets → Preferences.
Uncheck:
Hide compare-at prices for European Economic Area (EEA) customers.Save your changes.
2. Dynamic or Region-Based Price Differences
Summary
Price discrepancies can be caused by Shopify's tax settings, Markets configuration, or regional adjustments, even if localised pricing wasn’t explicitly set up.
Details
Tax & Market Settings Can Affect Price Display If your store uses the following settings, then product prices may be adjusted at the API level to reflect estimated taxes for the customer’s region:
“Show prices including taxes” enabled in the Admin
“Include taxes depending on customer's country” enabled under Settings → Markets → Preferences
API May Return Adjusted Prices: Even if Shopify Markets is not actively used or localized pricing isn't set, Shopify may still apply adjustments when a country context is present in the Storefront API query.
No Localized Pricing ≠ No Adjustments: Simply having no explicit regional pricing does not guarantee the base price will be returned, tax-inclusive settings or market adjustments can still apply implicitly.
Suggested Troubleshooting Steps
Check Shopify tax settings:
Is "Show prices including taxes" enabled?
Are taxes set to be included or adjusted based on the customer’s country?
Check Market preferences:
Go to Settings → Markets → Preferences
Review whether country-specific features or tax rules are enabled.
Verify if price adjustment apps are active
Some apps may alter prices silently based on region or language.
Check for any hidden pricing adjustments for the country in question (e.g., Spain)
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