Wishlist Reminder Flow

Wishlist Reminder

Nudging customers to revisit their Wishlist and your site is a great way to drive already engaged traffic back to your site. These visitors have already shown a high level of interest and intent, and a timely reminder to revisit their Wishlist is often all thats needed to get them over the line on a purchase.

Depending on your customers buying and Wishlisting behaviour, you may want to use different time delays. Below, we are waiting 1 day after an Added product to wishlist event occurs, and then using a conditional split to check whether there have been any Added product to wishlist events since the profile entered the flow.

If there have been no products added to the Wishlist since entering the flow they will continue on to receive the notification.

If the profile does have Added product to wishlist events, each of these events will enter them into this flow again. Only once the profile has no additional Added product to wishlist events since entering the flow, will they proceed to the next step. This is to ensure we are waiting for the user to cease adding products to their Wishlist before we send them a Wishlist reminder, and it also ensures that the Added product to wishlist event also carries with it a list of the most recently added products.

Once a profile has ceased adding to their Wishlist for 24 hours, we then have a 6 day wait to see if they have placed an order. This time delay and conditional split based on whether or not they’ve Placed an order is optional, but for this Flow we don’t want to send a wishlist reminder if they’ve purchased recently.

To make sure this flow isn’t sent at the same time as the Welcome email (both are triggered by the Added product to Wishlist event) we set a trigger profile filter of

The final step is to send the Wishlist reminder email.

Once you have finished configuring the flow logic, you can setup the email using the Product Flow Template.