Setting Up Klaviyo Flows

Wishlist Flows

Each event type sent from Swish can be used to trigger flows in Klaviyo.

Each metric (ie. Event) will be triggered either by a customer wishlist update, price or inventory update change

Klaviyo Flow Setup

Setting up Klaviyo flows requires some basic knowledge of Klaviyo Flows as well as template tags and variables, but it is not overly complicated.

Firstly, setup a new Flow

Click Flows → Create flow

Select Build your own

Name your flow (eg. "Wishlist - Low In Stock")

Under Select Trigger choose Your Metrics and then API:

Select the Wishlist metric you would like to use to trigger your flow (eg. Wishlist product low in stock)

Click Save. Now it's time to create the email.

Add an email step

Under Actions, click and drag Email beneath the flow trigger

Select the Email you’ve just added to the Flow

Enter the email name, subject line and preview text. You can also edit the sender name and sender email address at this step.

The final step to setting up a flow is to configure email content.

Once you're familiar with setting up a Flow, you can set up Wishlist Emails and Notifications using the following Flow guides: