# Price Drop Flow

**Price Drop**

Informing customers of pricing changes to their Wishlist Items is a great way to drive conversion and re-engage customers 

{% hint style="info" %}
Pricing updates to larger product catalogs can take time to execute in Shopify, and you may want to send other brand comms around a price adjustment, we typically suggest a longer delay for Price Drop emails to ensure the site is fully updated when you send the notification.
{% endhint %}

<figure><img src="https://1937747638-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FnXXi1yNhTBzSF0GRtx54%2Fuploads%2FvoyM8Ew0Lc5q8pim6ry8%2F16.avif?alt=media&#x26;token=07c8d231-f082-4412-8622-bb66244dd39b" alt="" width="366"><figcaption></figcaption></figure>

Once you have finished configuring the flow logic, you can add content using the following guide[inserting-a-single-product-into-an-email-template](https://docs.swish.app/integrations/klaviyo-integration/configuring-email-content/inserting-a-single-product-into-an-email-template "mention")