# Meta Pixel

Swish integrates with Meta Pixel and tracks the native [add to wishlist event](https://www.facebook.com/business/help/402791146561655?id=1205376682832142). This is only available in the latest version of the app and will track automatically, when Meta Pixel is setup on your store.

### Opportunities

* [Create a custom audience](https://www.facebook.com/business/help/666509013483225) with event `Add to wishlist`
* Improve your [Facebook retargeting](https://www.shopify.com/blog/facebook-retargeting)