Google Analytics
Send wishlist events to Google Analytics.
Swish integrates with Google Analytics 4 and tracks the native add to wishlist event. This is only available in the latest version of the app and will track automatically, when GA4 is setup on your store.
If your store is still using Universal Analytics, this will not work. It is recommended by Shopify to migrate to Google Analytics 4. They are sunsetting Universal Analytics on July, 2023.
Opportunities
Analyse your customers’ Wishlist engagement
Improve your ecommerce measurements
Improve your Google Ads remarketing
Improve your Google Ads retargeting
Wishlist purchase journey
This diagram shows how many products that were added to Wishlist have been purchased.
Create new exploration
Open Google Analytics and follow these steps:
Open the explore section
Start a new funnel exploration
Click the edit icon next to steps
Setup funnel steps
Setup the funnel steps as show in the screenshots below.
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