# Google Analytics

Swish integrates with Google Analytics 4 and tracks the native [add to wishlist event](https://developers.google.com/analytics/devguides/collection/ga4/reference/events?sjid=489349706315954270-EU\&client_type=gtag#add_to_wishlist). This is only available in the latest version of the app and will track automatically, when GA4 is setup on your store.

If your store is still using Universal Analytics, this will not work. It is recommended by Shopify to [migrate to Google Analytics 4](https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/migrating-to-google-analytics-4). They are sunsetting Universal Analytics on July, 2023.

### Opportunities

* Analyse your customers’ Wishlist engagement
* Improve your [ecommerce measurements](https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtag)
* Improve your [Google Ads remarketing](https://www.shopify.com/blog/6019860-how-to-use-google-remarketing-for-ecommerce)
* Improve your [Google Ads retargeting](https://www.shopify.com/blog/google-ads-retargeting)

### Wishlist purchase journey

This diagram shows how many products that were added to Wishlist have been purchased.

<figure><img src="/files/CY3Y9amIDe7Zpf6LpjDJ" alt=""><figcaption><p>Final result in Google Analytics</p></figcaption></figure>

#### Create new exploration

Open Google Analytics and follow these steps:

* Open the explore section
* Start a new funnel exploration
* Click the edit icon next to steps

#### Setup funnel steps

Setup the funnel steps as show in the screenshots below.

<div><figure><img src="/files/wPD0PlRJId4sxKzsjKuz" alt=""><figcaption><p>Funnel page 1/2</p></figcaption></figure> <figure><img src="/files/9iGgX7Q8kV6CpDeDZvLc" alt=""><figcaption><p>Funnel page 2/2</p></figcaption></figure></div>


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