Wishlist Welcome Flow
Last updated
Last updated
When a user creates a Wishlist for the first time it is a nice touch to send them a Welcome email outlining how your brand uses the Wishlist function and the associated custom notifications you’ll send them, as well as reminding them of the items they have added to their Wishlist.
Depending on your customer behaviour and other flows you have within Klaviyo, it may make sense to send this anywhere from shortly after their first Added product to Wishlist event, to a few hours or one day post their first Added product to Wishlist event.
Flow setup:
Use the “Added product to Wishlist” event as the Trigger for this flow
Add a time delay if you wish to send this after a period of time
Customise your email content. This is a great place to explain the benefits of your Wishlist to the customer, outlining the types of notifications they can receive based on the other Wishlist flows you’ll setup as well as additional benefits the Wishlist offers them when shopping on site. The Added product to Wishlist event also contains the list of the 10 most recently added items from the customers wishlist, which allows you to display multiple products within the email if you wish to.
For the Wishlist Welcome email, we add a step that creates a Profile property of “Wishlist Welcome” = “True”. This allows us to use this Profile property as a filter on our other reminder flow, ensuring a customer doesn’t receive both the reminder email and the welcome email at once, as both of these will use the Added product to Wishlist event as the trigger
As the Welcome email should only be sent to the customer once, we also add an a additional filter of “Has not received this email” and we skip anyone who has received this message “at any time”
Once you have finished configuring the flow logic, you can setup the email using the Product Flow Template.
